Lampe Berger: Communications Plan
Challenges Since 1898, Paris-based Lampe Berger have been innovators in the home fragrance industry using chemistry, technology, and design. While ...
Year: 2011
Sheri koetting to speak on social media strategies at the fashion news workshop
Join Sheri L Koetting, co-founder and Chief Strategist at MSLK, at the Fashion News Workshop as she discusses current content ...
Blog and Social Media Integration
Social media platforms and a company blog are a symbiotic relationship. You could have the best blog in the world, ...
Choosing a Blogging Platform For Effective Blogs
How important is choosing a blogging platform to the success of your blog? Well, think of a blogging platform as ...
Balancing Search Engine Optimization and Blog Content
With the opportunity for frequently updatable content, blogs have become powerful tools for search engine optimization, enabling businesses to get ...
Tips for Creating a Blog Content Strategy
If your business is considering blogging as part of your marketing outreach, one of your first questions is probably, what ...
Friend and Johnson: Out to Lunch Campaign
Challenges Established artist representative agency, Friend + Johnson, was looking for ways to connect with a new generation of young ...
M. Erbs: Identity
Challenges Following a recent change in ownership, the company, Mrs. Erbs was in need of a comprehensive brand identity. Varying ...
Why Should Businesses Blog?
A blog is the cornerstone of an active online and social media presence for any business. However, perhaps the term ...
The Essentials of 360° Branding
At MSLK, we examine all facets of a brand when forming an overall strategy. Whether a brand needs to be ...