Smart Copy = Smart Brand
This weekend I finally got a closer look at Target's relaunched private label brand, Up & Up. Private brands have a tricky task in distinguishing themselves from the national brand...
Cupcake Mobiles for Sale
What's better than eating a cupcake? Touring around inside one of course! Turns out my favorite cupcake mobiles which I love to see touring around the playa at Burning...
The Cute Factor
Scrap the idea of getting a celebrity to endorse your next campaign. Instead, consider puppies, kittens, baby pigs and butterflies. Oh, and throw in a few rainbows and roses for...
MSLK’s next project, a Plastic Water Bottle Island Retreat
Okay maybe only in my dreams. However, I found this video of a man who has made his own island on top of floating plastic water bottles incredibly inspirational. He...
Design and Bake Your Own Cookie at Sweet Flour
I have just found a new reason to visit Toronto. Sweet Flour bake shop located in High Park allows you to create your own cookie and bake it on the...
2010, The Year “Made in America” Returned to Marketing Headlines
Thanks to the economy, it seems that the new way to think green and socially conscious is to buy local. In fact, that phrase is literally our proposed theme for...
Beauty that Matches Your Lifestyle at the NYIGF
Voluspa While at the New York International Gift Fair last week, I couldn't help but notice how fabulously packaged the personal care and aroma-based products were. It seemed that almost...
It’s Beginning to Taste a Lot Like Christmas
It may be 85 degrees outside, but as designers know, August is prime time to get into the holiday spirit. Since designers have to plan and produce holiday promotions long...