On July 25th the Tru Beverage Company announced that they will be bringing the fictitious beverage Tru Blood to a store near you. The beverage has been made popular by...
This poster series for the Bronx Zoo seems like a case of a great concept that probably never saw the light of day. The concept is so simple, yet captures...
Yesterday, Charles and Marie's Soupe du Jour, 24 hr. product offering was a note card that looked all too familiar. An embossed, heavyweight card stock, the card is imprinted with...
What Makes Great Design for Hair Care and Beauty Brands?
Beauty is an Experience The pursuit of beauty is an experience more than just a commodity. When women purchase beauty products, they look beyond the quality of the merchandise and...
Last week a new art exhibit was unveiled on Governors Island and a new work was installed in the tree we used for Watershed. Turns out I'm not the only...
Every time I see the new Prius commerical, it make me instantly happy. It's a far cry from the generic, sleek, celebrity-voiced-over car commercial. Instead of shooting the car in...
MSLK recently completed rebranding local, non-for-profit, arts festival, Figment. Held annually on Governors Island in New York City, the festival encourages people to find their inner artist and participate in...
File this one under: how did I miss this?? Elena Brower, one of my yoga teachers, held a class within an art installation at the MoMA back in February. The...
Affordable Luxury Webinar 5/6/09 from MSLK on Vimeo. Thank you to everyone who joined us today for our first webinar on "Positioning Your Brand as an Affordable Luxury" . I...