Archive

Award Winning Art + Design

It’s Tru, A Fantasy Brand Comes to Life

It’s Tru, A Fantasy Brand Comes to Life

On July 25th the Tru Beverage Company announced that they will be bringing the fictitious beverage Tru Blood to a store near you. The beverage has been made popular by...
Crowd Sourcing Brings Fans, and the World, Together

Crowd Sourcing Brings Fans, and the World, Together

The video "Hibi no neiro" for the band Sour has been in our inspiration files for a few weeks now and I keep coming back to it as such an...
Bronx Zoo – Wild Animals Meet Wild City

Bronx Zoo – Wild Animals Meet Wild City

This poster series for the Bronx Zoo seems like a case of a great concept that probably never saw the light of day. The concept is so simple, yet captures...
Great Customizable Gift Cards

Great Customizable Gift Cards

Yesterday, Charles and Marie's Soupe du Jour, 24 hr. product offering was a note card that looked all too familiar. An embossed, heavyweight card stock, the card is imprinted with...
What Makes Great Design for Hair Care and Beauty Brands?

What Makes Great Design for Hair Care and Beauty Brands?

Beauty is an Experience The pursuit of beauty is an experience more than just a commodity. When women purchase beauty products, they look beyond the quality of the merchandise and...
More Public Art in “Our” Tree

More Public Art in “Our” Tree

Last week a new art exhibit was unveiled on Governors Island and a new work was installed in the tree we used for Watershed. Turns out I'm not the only...
Prius Harmony: Man, Nature, Machine

Prius Harmony: Man, Nature, Machine

Every time I see the new Prius commerical, it make me instantly happy. It's a far cry from the generic, sleek, celebrity-voiced-over car commercial. Instead of shooting the car in...
Behind the Scenes: Figment Branding

Behind the Scenes: Figment Branding

MSLK recently completed rebranding local, non-for-profit, arts festival, Figment. Held annually on Governors Island in New York City, the festival encourages people to find their inner artist and participate in...
Yoga at the MoMA

Yoga at the MoMA

File this one under: how did I miss this?? Elena Brower, one of my yoga teachers, held a class within an art installation at the MoMA back in February. The...
What’s Your Affordable Luxury?

What’s Your Affordable Luxury?

Affordable Luxury Webinar 5/6/09 from MSLK on Vimeo. Thank you to everyone who joined us today for our first webinar on "Positioning Your Brand as an Affordable Luxury" . I...