MSLK Turns 14!
This month marks the beginning of MSLK's 14th year of doing business. When I think about all the things that have happened during that time, I'm astounded. We've watched the...
The Beauty of Strategy – A 360° Look at Building a Viable Brand
Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly...
MSLK: Great Creative That Doesn’t Skip a Beat
http://vimeo.com/36414185 In today's crowded marketplace, consumers and retailers don't necessarily need another product in their lives. However humans are natural storytellers. We will always have room in our...
Wigwam 2012 Rebranding Case Study
httpv://www.youtube.com/watch?v=D84AH-_EQco MSLK just went live with the sixth in an ongoing series of videos to showcase what we do best: create 360° branding solutions for our clients. The video demonstrates...
MSLK Designs Identity for AIGA’s 2012 Competition: Justified
We are honored that the AIGA approached us to create the branding program for their new one and only design competition, Justified. Justified seeks examples of great design with proven...
MSLK Wins Two AIGA Making the Case Awards
MSLK is honored and humbled to have received two of the nine AIGA Making the Case Awards for our projects, Watershed and Figment 360° Branding. Beyond the mere beauty pageant...
2011 Holiday Window Highlights
Great holiday retail windows embody the entire romance of the shopping season. When I was young, the trend was dioramas of animatronic characters set amid a snowy scene. These days...
The True Value of a Marketing Plan
In a market flooded with so many brands, today’s consumer is presented with an ever-changing array of options along with an increased sense of discernment about what and where...