October 8, 2006
Posted By: MSLK

M Studio’s website design is recognized for its excellence in user navigation.

Site of the Day
FWA
October 8, 2006

Webby Award Honoree
International Academy of Digital Arts & Sciences
2006

September 12, 2006
Posted By: MSLK

MSLK-Maybelline Lookbook
Challenges

Maybelline New York, the number one global cosmetic brand, sought to build an emotional relationship with their consumers. This is a challenge for drug store brands, which often have little opportunity to connect with consumers outside of 30-second television ads. It was important to emotionally connect with consumers in a new and more enduring way.

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September 1, 2006
Posted By: MSLK

MSLK’s packaging solutions for Tumi Flow and United Media Vintage Peanuts are published for their innovative designs.

1000 Bags, Tags & Labels
Rockport Publishers, book
2006

August 12, 2006
Posted By: MSLK

1a_edit
Challenges

The Wall Street Journal Weekend Edition wanted to create a website to complement their newly redesigned, smaller format newspaper. The main goal of the site was to position the Weekend Edition as a source for lifestyle information beyond the weekday business reports, ultimately attracting luxury advertisers. Additionally, it needed to be a compelling read, conveying the experience of receiving and reading the print edition.

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July 12, 2006
Posted By: MSLK

Lipstick_POP
Challenges

The number one global cosmetic brand, Maybelline New York, needed a retail display graphic that would introduce consumers to their new “my color” shade identifying system.

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July 12, 2006
Posted By: MSLK

MSLK-Maybelline-Ads
Challenges

The number one global cosmetic brand, Maybelline New York, needed to create print advertisements that aligned with their television commercials. Beyond promoting new product launches, Maybelline sought to educate their consumers about product application.

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June 14, 2006
Posted By: MSLK

MSLK-Judith-Miller-Invite
Challenges

Judith Miller inc, a representative for high-end photographers, wanted to announce her 10th anniversary party featuring her artists’ work. This invitation would need to be provocative and stand out in the mail to ensure an enthusiastic response.

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May 4, 2006
Posted By: MSLK

MSLK receives recognition within the local Long Island City community.

“LIC Graphics Firm Finds Niche”
Astoria Times, newspaper
May 4, 2006

April 8, 2006
Posted By: MSLK

MSLK-Anne-Edgar-Website-Home
Challenges

After working with MSLK to develop a brand identity, media relations firm Anne Edgar Associates, needed establish a web presence that would stand out to their niche audience of museums and cultural non-profits. The challenge was to create a simple, informational website that would be easily updatable and creative without the use of imagery— a possible disincentive for her target audience.

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March 16, 2006
Posted By: MSLK

Malys_logo_blog

Challenges
At its core, Maly’s was a company with a disadvantage. Their tagline “Dedicated to the Salon Professional” conveyed the image of a subservient company, a mere middleman in the distribution of salon quality products. Maly’s needed to bring value to the equation in order to secure a stronger presence within the hair care industry.

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