Archive

Year: 2010

MSLK Creates Plays on Words while Playing with Words

MSLK Creates Plays on Words while Playing with Words

This past weekend, a couple of us at MSLK had the opportunity to take a break from our computer screens and have some fun with words. The Spark Typography Workshop...
Using Gaming for Customer Engagement

Using Gaming for Customer Engagement

Last week it seemed everywhere I turned our clients were talking about one thing, customer engagement in the form of gaming. Some wanted to use it for loyalty and rewards...
A Gift from MSLK to You!

A Gift from MSLK to You!

The holidays are upon us, and we're getting in the spirit by giving away 10 sets of MSLK "Cheers!" gift tags! Each set contains 26 adhesive gift tags that are...
Five Ways a Site Map Can Save You Time and Money in Web Development

Five Ways a Site Map Can Save You Time and Money in Web Development

At MSLK, we like to use the analogy that building a website is akin to building a house. A website is a virtual storefront to the world, and a crucial...
Juxtapoz Reacts to Take-Less Installation

Juxtapoz Reacts to Take-Less Installation

Juxtapoz Magazine describes our Take-Less eco-art installation as both creative and upsetting in a recent article. "2629: Creative and Upsetting Sculpture Made of Fast Food Containers" Juxtapoz Magazine, magazine September...
How Pattern Recognition Can Help Your Unique Brand Positioning

How Pattern Recognition Can Help Your Unique Brand Positioning

Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market...
MSLK and Nolcha Help Launch the Next Top Designer

MSLK and Nolcha Help Launch the Next Top Designer

What does it take to launch a fashion line these days? During New York's Fashion Week, Nolcha's Beyond the Runway competition has emerged as a solid platform and a reputable...
Social Media Content Strategies, What to Post Where, and Why?

Social Media Content Strategies, What to Post Where, and Why?

As MSLK digs deeper into the world of social media campaigns, it seems that time and time again we are discovering our clients have the same challenges. Small companies see...
MSLK’s Commentary on the 2010 ID Annual Design Review

MSLK’s Commentary on the 2010 ID Annual Design Review

For over 55 years, the I.D. Annual Design Review has recognized the best in graphic, environmental, product, and furniture design. We are very proud that MSLK’s own Sheri L Koetting...
Burt’s Bees Skincare Installations Stop Consumers Dead in Their Tracks

Burt’s Bees Skincare Installations Stop Consumers Dead in Their Tracks

If you're a marketer, you've probably thrown around those ubiquitous terms, push and pull marketing. The marketplace has seen a major paradigm shift from pushing products onto consumers, to pulling...