Archive

Year: 2009

Sierra Club Blogs about MSLK’s Awareness Efforts

Sierra Club Blogs about MSLK’s Awareness Efforts

Sierra Club, a green trends magazine, blogs about MSLK’s efforts to spread awareness about bottled water consumption. "Plastic Bottle Installation Turns Waste Into Art" The Green Life, blog June 1,...
Yoga at the MoMA

Yoga at the MoMA

File this one under: how did I miss this?? Elena Brower, one of my yoga teachers, held a class within an art installation at the MoMA back in February. The...
Affordable Luxury in the News

Affordable Luxury in the News

Everywhere we turn we've been hearing and seeing the topic of "Affordable Luxuries" in the news. Most recently it's the cover theme on this month's Bazaar, summing up their cover...
Teich Opening Brings Hope

Teich Opening Brings Hope

The recession may not be over yet, but this weekend I literally saw and felt hope from New Yorkers. It came in the form of the opening of a new...
MSLK’s Sheri on the Marketing Benefits of Blogging

MSLK’s Sheri on the Marketing Benefits of Blogging

Sheri, Co-Founder of MSLK, explains the marketing benefits of a blog. “Make It Big’ by Blogging” The Creative Group eZine, online magazine May 2009
No More Plastic Silverware for Takeout

No More Plastic Silverware for Takeout

Nothing is more indulgent than picking up the phone, calling in and having dinner delivered right to your door. When I first moved to New York it was actually one...
I (EYE) Love LC Posters on the EL

I (EYE) Love LC Posters on the EL

While traveling in Chicago this past weekend. I spotted these new ads for Lens Crafters papering the El train stations. Although I didn't "get it" right away, I was drawn...
Figment: Brand Identity

Figment: Brand Identity

Challenges Figment, an annual art and culture festival in New York City, needed to establish a brand identity that would capture the creative spirit of their event. Previously, the festival...
What’s Your Affordable Luxury?

What’s Your Affordable Luxury?

Affordable Luxury Webinar 5/6/09 from MSLK on Vimeo. Thank you to everyone who joined us today for our first webinar on "Positioning Your Brand as an Affordable Luxury" . I...
Free Webinar: Positioning Your Brand as an Affordable Luxury

Free Webinar: Positioning Your Brand as an Affordable Luxury

This coming Wednesday I'll be presenting an online webinar with our colleague and research expert, Roben Allong of RealityCheck, on "Positioning Your Brand as an Affordable Luxury." This is the...