Gracious Home: Brand Identity
Challenges Gracious Home, a well-known upscale houseware and hardware store located in Manhattan, had difficulty maintaining their brand identity due ...
Year: 2009
Ikea Fontroversy: Brand Identity Threatened by Seemingly Poor Decision for Change
If you haven't yet heard, Ikea has switched their corporate font, resulting in a huge public outrage the likes of ...
Design and Bake Your Own Cookie at Sweet Flour
I have just found a new reason to visit Toronto. Sweet Flour bake shop located in High Park allows you ...
2010, the year “made in america” returned to marketing headlines
Thanks to the economy, it seems that the new way to think green and socially conscious is to buy local. ...
Five Principles for Innovative Marketing in a Downturn
When times get tough, many businesses slash marketing budgets. In fact, a recent American Marketing Association poll revealed that 66% ...
Beauty that Matches Your Lifestyle at the NYIGF
Voluspa While at the New York International Gift Fair last week, I couldn't help but notice how fabulously packaged the ...
Behind the Scenes: Designing the MSLK Holiday Card
Like many companies, our holiday card is our number one opportunity to connect with our busy clients on a more ...
Strategic Brand Development Tailored to You
I have been in the design profession for well over 13 years now, and can tell you with certainty that ...
It’s Beginning to Taste a Lot Like Christmas
It may be 85 degrees outside, but as designers know, August is prime time to get into the holiday spirit. ...
Do You Still Think Social Media is a Fad?
I was just sent this by a friend — a real skeptic. Even he can't deny the overwhelming facts contained ...