Beauty that Matches Your Lifestyle at the NYIGF
Voluspa While at the New York International Gift Fair last week, I couldn't help but notice how fabulously packaged the personal care and aroma-based products were. It seemed that almost...
Behind the Scenes: Designing the MSLK Holiday Card
Like many companies, our holiday card is our number one opportunity to connect with our busy clients on a more personal and emotional level. Traditionally, we like to create a...
It’s Beginning to Taste a Lot Like Christmas
It may be 85 degrees outside, but as designers know, August is prime time to get into the holiday spirit. Since designers have to plan and produce holiday promotions long...
Fabulous Reusable Shopping Bag Discovered at the New York International Gift Fair
Certainly there were tons of green and eco-friendly items at the 2009 NYIGF, but one project stands apart as perfect blend of necessity, innovation, sustainability, and simplicity. The stretch bag...
Figment: Promotional Materials
Challenges Figment, an annual art and culture festival in New York City, needed promotional materials to match their new brand identity created by MSLK. With a minimum budget, the collateral...
How to Use Twitter for Your Business
I've been fascinated by Twitter recently. As a Blogger, avid Facebook user and moderate Linked In follower, until recently, I hadn't been able to figure out where Twitter fell...
Wigwam: Sock Packaging
Challenges Performance sock manufacturer, Wigwam Mills, was looking to secure its footing as an industry leader of socks constructed with advanced fibers. However, the company struggled with a weak...
It’s Tru, A Fantasy Brand Comes to Life
On July 25th the Tru Beverage Company announced that they will be bringing the fictitious beverage Tru Blood to a store near you. The beverage has been made popular by...