How Pattern Recognition Can Help Your Unique Brand Positioning
Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market...
What does it take to launch a fashion line these days? During New York's Fashion Week, Nolcha's Beyond the Runway competition has emerged as a solid platform and a reputable...
Social Media Content Strategies, What to Post Where, and Why?
As MSLK digs deeper into the world of social media campaigns, it seems that time and time again we are discovering our clients have the same challenges. Small companies see...
Burt’s Bees Skincare Installations Stop Consumers Dead in Their Tracks
If you're a marketer, you've probably thrown around those ubiquitous terms, push and pull marketing. The marketplace has seen a major paradigm shift from pushing products onto consumers, to pulling...
Why Proctor & Gamble’s New Sugarcane Packaging Really Matters
Proctor and Gamble unveiled last week a renewable sugarcane based alternative to plastic that will be implemented on their Pantene Pro-V, CoverGirl, and international Max Factor product lines over the next...
This fall during Fashion Week, MSLK will be judging the Nolcha Beyond the Runway competition to discover and support the industry's next hot up-and-coming designer. During the competition, 50 independent designers from around...
MSLK Hosts Trend Spotters Discussion on Social Media
The multidisciplinary trend spotting group, Trendincite Xchange, will be making a visit to MSLK's studios this evening for a presentation and round table discussion on the future of social media....
Even though the season is behind us there's still time for a quick recap of the best windows of 2009. Armed with a camera, a quick stroll proved that even...
What's better than eating a cupcake? Touring around inside one of course! Turns out my favorite cupcake mobiles which I love to see touring around the playa at Burning...
Scrap the idea of getting a celebrity to endorse your next campaign. Instead, consider puppies, kittens, baby pigs and butterflies. Oh, and throw in a few rainbows and roses for...