GCI Article: The Beauty of Strategy
There are so many challenges start-ups face, few feel they have time to slow down for strategy. However, we believe this is what secures a start-up's success. GCI beauty magazine asked...
New Webinar— Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands
http://http://vimeo.com/55580065 Yesterday afternoon, MSLK broadcasted our fourth webinar for marketing professionals, Talking Tech: Proven Marketing Strategies for Apparel & Beauty. In this presentation, we draw upon a wide range of best-practice examples...
Class Reunion Promotions Connect With Alums On A Molecular Level
Every year, the Albert Einstein College of Medicine invites alumni to celebrate their reunion and reengage with the campus community. Einstein's Alumni Relations directors came to MSLK looking to reinvigorate...
MSLK Turns 14!
This month marks the beginning of MSLK's 14th year of doing business. When I think about all the things that have happened during that time, I'm astounded. We've watched the...
Our New Branding for Illuminode Turns up the Dark
Illuminode exists at the intersection of light, technology and fashion. They create wearable LEDs whose color and rhythm are triggered by social interactions— an astounding futuristic product, which required an...
MSLK Featured in The Design Activist’s Handbook
MSLK's eco-art installation, Watershed, and our environmental business commitment have both been featured in The Design Activist's Handbook, by Noah Scalin and Michelle Taute. We are honored to be included...
MSLK’s New Design for Wigwam’s Casual Packaging
MSLK has developed and designed a new casual line for performance sock manufacturer, Wigwam Mills. If you're a reader of this blog or loyal Wigwam consumer, you might already be...
The Beauty of Strategy – A 360° Look at Building a Viable Brand
Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly...