Simple and Clear: The Art of Refining Your Brand’s Message
"If at first you don't succeed, try, try again." This adage seems to make perfect sense, from a marketing standpoint. ...
Design’s Impact on Business
Sheri l koetting interviewed by silverback’s chris dessi social at westchester digital summit
Sheri recently made a presentation at the Westchester Digital Summit on "Defining Your Brand Audience and Need." After her presentation, she ...
Gci article: competitive retail packaging: 3 strategies to guide an effective design process
Designing retail packaging is equal parts science and art. GCI magazine recently asked Sheri L Koetting of MSLK to share effective ...
Join MSLK for Four Upcoming Branding Talks!
Mark your calendars, there are now four chances to catch MSLK partner and Chief Strategist, Sheri L Koetting, as she discusses ...
The Usefulness of Extractable Branding Units in Branding
There's the saying “the whole is greater than the sum of the parts” which applies to much in life. However, ...
GCI Article: A Well-Targeted Market
GCI Beauty Magazine asked MSLK to demonstrate how creating distinct audience profiles can inspire a unique beauty brand. We've found ...
Evolve symposium—my commitment to the business of graphic design
When Marc and I first started MSLK back in 1998, I was armed and ready with lots of training as ...
Marc levitt interviewed on huffington post live about the power of “invisible” work
MSLK's Creative Director and Principal, Marc S Levitt was invited to speak on HuffPo Live about what inspires graphic ...
Coming Soon: David Zweig’s Latest Book, <em>Invisibles</em>
We are pleased to announce the June 12th release of colleague, friend, and sometime-collaborator, David Zweig's book, Invisibles: The Power of ...
Gci article: targeted design directions to help guide the graphic design process
GCI beauty magazine asked MSLK to share our unique process of establishing strategies for Target Design Directions in their March 2014 issue, “Integrating Packaging ...