Top 5 Trends in Beauty Marketing for 2020
It is hard to imagine a time before Instagram launched in October of 2010. (Source: AppStory) The end of the ...
Tag: packaging design agency
The Future of Beauty Packaging
There are just a few months left of the year (and the decade), and the team at MSLK has been ...
Indie Beauty Innovators
What does innovation in beauty look like in 2019? MSLK's own Sheri Koetting and a panel of six industry buyers ...
GCI ARTICLE: Natural Isn’t Enough
MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as ...
Six ways to position a haircare brand to connect with salons
By winning the hearts and minds of professionals, brands simultaneously evolve their stature and gain insider access to the salon's ...
Gci article: competitive retail packaging: 3 strategies to guide an effective design process
Designing retail packaging is equal parts science and art. GCI magazine recently asked Sheri L Koetting of MSLK to share effective ...
Wigwam: 2012 Packaging Redesign
Challenges Launched in 2008, the existing packaging sought to convey Wigwam as an all-American, family-owned brand with offerings for ...
Illuminode: Brand Identity
Challenges Illuminode is a global company manufacturing highly innovative, wearable LEDs whose color and rhythm are triggered by social interactions. ...
MSLK Partner Marc Levitt Quoted in Atlantic Article
MSLK Creative Director and Co-Founder Marc S Levitt was quoted in a recent Atlantic article, speaking about the design profession's ...
Warby Parker: A Winning E-commerce Strategy Online and Off
MSLK works with our clients to build great experiences with every touch-point of their brand, from identity design to websites, ...