Simple and Clear: The Art of Refining Your Brand’s Message
"If at first you don't succeed, try, try again." This adage seems to make perfect sense, from a marketing standpoint. ...
Tag: branding campaign
GCI Article: Recharging Existing Brands
Recharging an existing brand comes with unique opportunities and challenges. We believe that turning the subjective creative process into an objective one, ...
Illuminode: Brand Identity
Challenges Illuminode is a global company manufacturing highly innovative, wearable LEDs whose color and rhythm are triggered by social interactions. ...
Friend and Johnson: Blog
Challenges Established artist representative agency, Friend and Johnson, was looking for ways to connect with a new generation of younger ...
Einstein College of Medicine: Class Reunion Promotions
Challenges Every year, the Albert Einstein College of Medicine invites alumni to celebrate their reunion and reengage with the campus ...
Wigwam mills “your personal best” annual marketing campaign by MSLK
CHALLENGE Following the success of the previous year's campaign, Wigwam Mills, a third generation, family-run sock manufacturer needed a new ...
Friend and Johnson: Out to Lunch Campaign
Challenges Established artist representative agency, Friend + Johnson, was looking for ways to connect with a new generation of young ...
MSLK: OTO App
Challenges Each year, MSLK creates a holiday card that allows us to connect with our clients on a more personal ...
LICBDC: Events Materials
Challenges The Long Island City Business Development Corporation needed an invitation and collateral materials to promote their luncheon honoring local ...
Urban Tumbleweeds: Eco Installation
Challenges As designers, we feel compelled to challenge ourselves to raise awareness on the environmental issues facing society. Not only ...