Your beauty brand strategy should include accessible packaging, and here’s why
For many consumers, packaging can be a struggle. The “unboxing” or unveiling. experience of the product can be ruined solely ...
Tag: beauty packaging
MSLK named as winner in cv magazine’s media innovator awards
Image: CV Magazine With constant shifts within the industry, it is key to stay ahead of the curve and to ...
MSLK Named in Top Global Cosmetic Package Design Companies
"Research shows that 33% percent of consumers will refuse to use a product or brand if they don’t like the ...
MSLK Named in Top Branding Agencies
MSLK was recently named one of the top branding agencies by B2B marketplace experts, DesignRush. Design Rush identifies themselves as ...
Indie Beauty Innovators
What does innovation in beauty look like in 2019? MSLK's own Sheri Koetting and a panel of six industry buyers ...
Tradition and Opportunity in Luxury Packaging Design
MSLK’s Sheri Koetting was asked by Brand Packaging to discuss luxury packaging trends and the available opportunities to break those ...
Packaging for Digital Media
Cosmoprof North America 2017 asked MSLK to share our perspective on the importance of packaging in online shopping. We’ve discovered ...
Sheri Koetting Interviewed for Packaging Digest
Recently, our Strategy Director, Sheri Koetting, was asked by Packaging Digest about ways in which brands can effectively communicate their ...
The beauty of strategy – a 360° look at building a viable brand
Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors ...
Marketing and Design form a Strategic Partnership
In today's faced paced environment brands want their creative turned around quickly. However, they also want it done effectively. Enter ...