Packaging for Digital Media
Cosmoprof North America 2017 asked MSLK to share our perspective on the importance of packaging in online shopping. We’ve discovered ...
Tag: beauty branding
Embrace Design Early and Often For Success
There’s a longstanding industry term for the visual aspect of packaging: “Decoration.” Unfortunately, this arcane term represents everything wrong with ...
Three Branding talks in 2016
Join Sheri L Koetting as she gives insider tips about packaging, brand strategy, and overall brand positioning at three upcoming events. ...
Six ways to position a haircare brand to connect with salons
By winning the hearts and minds of professionals, brands simultaneously evolve their stature and gain insider access to the salon's ...
Gci article: competitive retail packaging: 3 strategies to guide an effective design process
Designing retail packaging is equal parts science and art. GCI magazine recently asked Sheri L Koetting of MSLK to share effective ...
Join MSLK for Four Upcoming Branding Talks!
Mark your calendars, there are now four chances to catch MSLK partner and Chief Strategist, Sheri L Koetting, as she discusses ...
Gci article: targeted design directions to help guide the graphic design process
GCI beauty magazine asked MSLK to share our unique process of establishing strategies for Target Design Directions in their March 2014 issue, “Integrating Packaging ...
Six Strategies for Evolving your Brand
The economy is improving and as 2013 came to a close, I believe all of our clients finally felt this to ...
GCI Article: Recharging Existing Brands
Recharging an existing brand comes with unique opportunities and challenges. We believe that turning the subjective creative process into an objective one, ...
GCI Article: The Beauty of Strategy
There are so many challenges start-ups face, few feel they have time to slow down for strategy. However, we believe ...