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Tag: accessible design

All Fashion + Beauty Made by MSLK Awards + Press Art + Design Business
MSLK beauty branding GCI article 2023 TIE incentives on marketing overall@3x

Strategies for Enhanced Customer Conversion

Part 4 of a 4-part series: Leveraging digital marketing to not only survive but thrive in a competitive landscape. In ...

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MSLK beauty branding GCI article June 2023 increasing conversion with first time buyers@3x

3 keys to increasing conversions with first-time beauty buyers

1 of a 4-part series: How the right combination of trust, intrigue and education can be leveraged to increase conversion ...

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3 Secrets to Building a Powerful Logo

A logo is the first impression for most brands, making a connection with a new customer in just a few ...

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Optimizing E-Commerce for the New Normal

In a day and age when virtually every brand’s 2020 business imperative is to sell more products online, simply offering ...

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GCI Article-Septmeber 2020-6 Ways to Reinvent Marketing in a New Era-Cover Image

Wondering how to Navigate the New Normal?

As you are preparing your 2021 marketing strategy, you’re probably wondering what has changed in the beauty and wellness industry ...

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MSLK-Blog Post-Article-Eurocosmetics-What’s next in the new normal_1@3x

What’s next in the new normal? – a combined view from five industry thought leaders

As the COVID pandemic rages on across the United States marketers are left wondering how to reboot. Consumers are rethinking ...

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How to stay connected to consumers during and after the pandemic

Daniela Ciocan, the woman behind Cosmoprof and The Unfiltered Experience asked Sheri to talk on a webinar about “brand building ...

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MSLK-GCI Magazine-blog post-9 COVID-19 Marketing Efforts for Your Brand

GCI Article: 9 COVID-19 Marketing Efforts for Your Brand

Coming up in the next issue of Global Cosmetics Industry Magazine: MSLK's tips for marketing efforts in the Covid-19 era. ...

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featured-strategies-for-accessible-beauty-november-2019-global-cosmetics-industry-magazine-01

GCI Article: Strategies for Accessible Beauty

MSLK's Sheri L Koetting has written a feature about Accessible Beauty in the November issue of Global Cosmetic Industry Magazine. ...

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mslk-top trends for beauty marketing 2020-gender fluidity-accessibility-sustainability-clean beauty

Top 5 Trends in Beauty Marketing for 2020

It is hard to imagine a time before Instagram launched in October of 2010. (Source: AppStory) The end of the ...

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