Join MSLK at New York’s Premier Fashion Trend Show
“Innovative Ideas for Marketing in a Downturn” Presentation by Sheri L Koetting, MSLK DIRECTION by Indigo Exhibition August 5 at 2pm and August 6 at 11am Penn Plaza Pavilion, 401...
Great Customizable Gift Cards
Yesterday, Charles and Marie's Soupe du Jour, 24 hr. product offering was a note card that looked all too familiar. An embossed, heavyweight card stock, the card is imprinted with...
MSLK’s Sheri On Why Designers Feel Compelled To Raise Environmental Awareness
Sheri, Co-Founder of MSLK, writes about why, as designers, we feel compelled to raise awareness on environmental issues. “MSLK’s Watershed Project Installed on Governors Island” Notes on Design, online magazine...
What Makes Great Design for Hair Care and Beauty Brands?
Beauty is an Experience The pursuit of beauty is an experience more than just a commodity. When women purchase beauty products, they look beyond the quality of the merchandise and...
More Public Art in “Our” Tree
Last week a new art exhibit was unveiled on Governors Island and a new work was installed in the tree we used for Watershed. Turns out I'm not the only...
Innovative Catalogs From Anthropologie
Every week at staff meeting, each designer brings in something that inspires them. Recently I've found that I'm often showing the Anthropologie catalog as an example of truly inspirational art...
Prius Harmony: Man, Nature, Machine
Every time I see the new Prius commerical, it make me instantly happy. It's a far cry from the generic, sleek, celebrity-voiced-over car commercial. Instead of shooting the car in...
Disingenuous Marketing Campaigns Bother Me
Since 1876 Anheuser-Busch products have been conceived and manufactured in my hometown of St. Louis, Missouri. Recently after feeling pressure that sales were not growing enough or that commanding 50%...