MSLK and Nolcha Help Launch the Next Top Designer
What does it take to launch a fashion line these days? During New York's Fashion Week, Nolcha's Beyond the Runway competition has emerged as a solid platform and a reputable...
Burt’s Bees Skincare Installations Stop Consumers Dead in Their Tracks
If you're a marketer, you've probably thrown around those ubiquitous terms, push and pull marketing. The marketplace has seen a major paradigm shift from pushing products onto consumers, to pulling...
Why Proctor & Gamble’s New Sugarcane Packaging Really Matters
Proctor and Gamble unveiled last week a renewable sugarcane based alternative to plastic that will be implemented on their Pantene Pro-V, CoverGirl, and international Max Factor product lines over the next...
Ad Trends: Advertisers Become Increasingly More Clever With QR Codes.
A new trend in advertising has hit the streets, though it's tough to say whether it'll catch. QR codes — a digital barcode common in Japan — are meant to...
MSLK Featured in Design Glut Video of Uncomfortable Conversations Event
A great video has been put together about the event we were part of earlier this month. Please "click" here to see!
MSLK Does Not Shift Towards Trends, We Set Them!
It's interesting to see how brands either are leading or following visual trends, especially as technology impacts the media that brands are showcased. The old rules about logos (i.e. must...
Hot Trend: 3D Printing Jumps Out at Consumers
With all the 3D hype James Cameron has been getting with Avatar, you might think that the only 3D experience is to be had on screen. Too bad, as the...
MSLK’s 360° Case Studies – Maly’s
MSLK has produced some fun and informative short films showcasing our work and design process. These were created to demonstrate to clients our 360° approach to branding. We found...