Affordable Luxuries in the News Again
In case you missed the HBA Beauty Conference last month, Affordable Luxuries, are clearly the buzz word of the season and if you follow MSLK, you heard it here first!...
Five Principles for Innovative Marketing in a Downturn
When times get tough, many businesses slash marketing budgets. In fact, a recent American Marketing Association poll revealed that 66% of their members are halting or reducing spending on key...
Beauty that Matches Your Lifestyle at the NYIGF
Voluspa While at the New York International Gift Fair last week, I couldn't help but notice how fabulously packaged the personal care and aroma-based products were. It seemed that almost...
Join MSLK at New York’s Premier Fashion Trend Show
“Innovative Ideas for Marketing in a Downturn” Presentation by Sheri L Koetting, MSLK DIRECTION by Indigo Exhibition August 5 at 2pm and August 6 at 11am Penn Plaza Pavilion, 401...
What Makes Great Design for Hair Care and Beauty Brands?
Beauty is an Experience The pursuit of beauty is an experience more than just a commodity. When women purchase beauty products, they look beyond the quality of the merchandise and...
Innovative Catalogs From Anthropologie
Every week at staff meeting, each designer brings in something that inspires them. Recently I've found that I'm often showing the Anthropologie catalog as an example of truly inspirational art...
Pass Me a Tissue/Slice of Summer, Please
Having a cold in the summer should be a crime, however seasonal allergies get the best of everyone and if you've got to curl up with a tissue box this...
Summer Sandals that are Beautiful and Eco-Friendly
I recently purchased this modern and simply styled pair of black sandals by the brand, Melissa. I chose them over the other options because their elegant design matches my minimalist...