New Webinar— Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands
http://http://vimeo.com/55580065 Yesterday afternoon, MSLK broadcasted our fourth webinar for marketing professionals, Talking Tech: Proven Marketing Strategies for Apparel & Beauty. In this presentation, we draw upon a wide range of best-practice examples...
MSLK’s New Design for Wigwam’s Casual Packaging
MSLK has developed and designed a new casual line for performance sock manufacturer, Wigwam Mills. If you're a reader of this blog or loyal Wigwam consumer, you might already be...
The Beauty of Strategy – A 360° Look at Building a Viable Brand
Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly...
Curated Social Media: The Future of Social Shopping
Image-driven fashion and beauty brands are reaping the rewards from traffic via curated social network sites like Pinterest, Fancy and Svpply. While Pinterest's focus has never been specifically on shopping,...
MSLK: Great Creative That Doesn’t Skip a Beat
http://vimeo.com/36414185 In today's crowded marketplace, consumers and retailers don't necessarily need another product in their lives. However humans are natural storytellers. We will always have room in our...
How Pinterest Can Help Image Driven Brands
Image-based brands such as fashion, beauty, photographers, and artists will love Pinterest, a new social sharing platform dedicated to "connecting everyone in the world through shared tastes and the 'things'...
Using Social Media to Enhance Events
MSLK believes transferring relationships fostered on social media to in-person encounters is a recipe for success. Companies are able to reach a wider audience through all of today's online channels...
2011 Holiday Window Highlights
Great holiday retail windows embody the entire romance of the shopping season. When I was young, the trend was dioramas of animatronic characters set amid a snowy scene. These days...