Archive

Design’s Impact on Business

Benefits of Blogging in Addition to Emailers

Benefits of Blogging in Addition to Emailers

"Is having a blog and an email newsletter redundant?" a colleague recently asked. MSLK believes absolutely not. If utilized correctly both will draw from the same content plan, but your...
MSLK: Great Creative That Doesn’t Skip a Beat

MSLK: Great Creative That Doesn’t Skip a Beat

    http://vimeo.com/36414185 In today's crowded marketplace, consumers and retailers don't necessarily need another product in their lives. However humans are natural storytellers. We will always have room in our...
Wigwam 2012 Rebranding Case Study

Wigwam 2012 Rebranding Case Study

httpv://www.youtube.com/watch?v=D84AH-_EQco MSLK just went live with the sixth in an ongoing series of videos to showcase what we do best: create 360° branding solutions for our clients. The video demonstrates...
MSLK Brands the Streets of LIC

MSLK Brands the Streets of LIC

In an effort to bring more recognition to Long Island City, MSLK has been working with the LIC Partnership on a master plan to foster growth. Our design and marketing...
MSLK Designs Identity for AIGA’s 2012 Competition: Justified

MSLK Designs Identity for AIGA’s 2012 Competition: Justified

We are honored that the AIGA approached us to create the branding program for their new one and only design competition, Justified. Justified seeks examples of great design with proven...
Should Individuals with a Brand Maintain a Company Facebook Page?

Should Individuals with a Brand Maintain a Company Facebook Page?

Individuals with namesake brands often ask me if they should maintain a personal profile or a company page on Facebook. These individuals are often designers, authors, consultants, photographers and other...
How Pinterest Can Help Image Driven Brands

How Pinterest Can Help Image Driven Brands

Image-based brands such as fashion, beauty, photographers, and artists will love Pinterest, a new social sharing platform dedicated to "connecting everyone in the world through shared tastes and the 'things'...
Using Social Media to Enhance Events

Using Social Media to Enhance Events

MSLK believes transferring relationships fostered on social media to in-person encounters is a recipe for success. Companies are able to reach a wider audience through all of today's online channels...
MSLK Wins Two AIGA Making the Case Awards

MSLK Wins Two AIGA Making the Case Awards

MSLK is honored and humbled to have received two of the nine AIGA Making the Case Awards for our projects, Watershed and Figment 360° Branding. Beyond the mere beauty pageant...
The True Value of a Marketing Plan

The True Value of a Marketing Plan

  In a market flooded with so many brands, today’s consumer is presented with an ever-changing array of options along with an increased sense of discernment about what and where...