Embrace Design Early and Often For Success
There’s a longstanding industry term for the visual aspect of packaging: “Decoration.” Unfortunately, this arcane term represents everything wrong with ...
Design’s Impact on Business
Three Branding talks in 2016
Join Sheri L Koetting as she gives insider tips about packaging, brand strategy, and overall brand positioning at three upcoming events. ...
GCI ARTICLE: Natural Isn’t Enough
MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as ...
Does Your Beauty Brand Have a Purpose?
Many businesses are seeking ways to develop a brand story in order to form deeper connections to staff and customers. ...
4 Ways to Organize Your Brand around the User Experience
Brands want their customers to be able to choose products that are right for them, and keep them coming back for ...
When it Comes to Positioning, Natural Isn’t Enough
Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with ...
Sheri Koetting Interviewed for Packaging Digest
Recently, our Strategy Director, Sheri Koetting, was asked by Packaging Digest about ways in which brands can effectively communicate their ...
Sheri l koetting featured in drake university alumni magazine
MSLK partner and Drake University alum, Sheri L Koetting was just featured in the alumni magazine, Drake Blue, in a ...
MSLK Partner Sheri L Koetting Launches Her Own Speaker Site
Have a look at MSLK's recently launched site for our very own Sheri L Koetting. The site was designed with ...
Six ways to position a haircare brand to connect with salons
By winning the hearts and minds of professionals, brands simultaneously evolve their stature and gain insider access to the salon's ...