Evolve Symposium—My Commitment to the Business of Graphic Design
When Marc and I first started MSLK back in 1998, I was armed and ready with lots of training as graphic designer. However, like almost every other design business owner...
GCI Article: The Strength of Brand Architecture
A clear understanding of how each of your products relate to each other, helps customers navigate your product line to finding the product to fit their needs. GCI beauty magazine...
GCI Article: Recharging Existing Brands
Recharging an existing brand comes with unique opportunities and challenges. We believe that turning the subjective creative process into an objective one, helps brands best achieve their goals. GCI beauty magazine asked us...
GCI Article: The Beauty of Strategy
There are so many challenges start-ups face, few feel they have time to slow down for strategy. However, we believe this is what secures a start-up's success. GCI beauty magazine asked...
MSLK Featured in The Design Activist’s Handbook
MSLK's eco-art installation, Watershed, and our environmental business commitment have both been featured in The Design Activist's Handbook, by Noah Scalin and Michelle Taute. We are honored to be included...
Using Social Media to Enhance Events
MSLK believes transferring relationships fostered on social media to in-person encounters is a recipe for success. Companies are able to reach a wider audience through all of today's online channels...
MSLK Wins Two AIGA Making the Case Awards
MSLK is honored and humbled to have received two of the nine AIGA Making the Case Awards for our projects, Watershed and Figment 360° Branding. Beyond the mere beauty pageant...
Retailers Can and Should Leverage Mobile Apps
Can retailers generate more sales by utilizing mobile devices and social media? In a recent interview with Footwear Insight I was asked my opinion of how footwear retailers can and...