4 Ways Facebook Social Plugins Can Improve Your Website
Everything is better with friends. If 2010 was the year of activating your fans on social media platforms, 2011 is shaping up to be the year of leveraging that social...
MSLK’s “Social Media: Marketing for the 21st Century” featured in Happi Magazine
MSLK's Sheri L Koetting was mentioned in Happi's coverage of the HBA session, "Social Media: Marketing for the 21st Century." The article highlights MSLKs experience in reinvigorating fashion and beauty...
Print Promotions that Make a Lasting Impression
Marketers are constantly exploring novel ways to reach their customers. How can you get people to notice your brand, buy your product, join your organization, go to your event or...
Using Gaming for Customer Engagement
Last week it seemed everywhere I turned our clients were talking about one thing, customer engagement in the form of gaming. Some wanted to use it for loyalty and rewards...
MSLK and Nolcha Help Launch the Next Top Designer
What does it take to launch a fashion line these days? During New York's Fashion Week, Nolcha's Beyond the Runway competition has emerged as a solid platform and a reputable...
MSLK’s Commentary on the 2010 ID Annual Design Review
For over 55 years, the I.D. Annual Design Review has recognized the best in graphic, environmental, product, and furniture design. We are very proud that MSLK’s own Sheri L Koetting...
Burt’s Bees Skincare Installations Stop Consumers Dead in Their Tracks
If you're a marketer, you've probably thrown around those ubiquitous terms, push and pull marketing. The marketplace has seen a major paradigm shift from pushing products onto consumers, to pulling...
Why Proctor & Gamble’s New Sugarcane Packaging Really Matters
Proctor and Gamble unveiled last week a renewable sugarcane based alternative to plastic that will be implemented on their Pantene Pro-V, CoverGirl, and international Max Factor product lines over the next...