December 29, 2010
Posted By: Ryan

We are honored that our identity system for the Figment Art Festival has been included in the new compilation, Magic Branding, by DesignerBooks. The book features the best in integrated branding systems from around the world and would make the perfect addition to any designer’s bookshelf. We’ll certainly be putting it on ours and will return to it frequently for inspiration.

To me, the use the word “Magic” in the title is ironic. From the client perspective, the design process certainly may seem to have an element of magic in it. We listen closely to a client’s needs, go back to the studio, wave the magic wand, and presto, out pops a brilliant and intuitive solution! Just kidding… Read more

December 21, 2010
Posted By: Cristina

I knew even before moving to NYC that the holiday displays along and around 5th Avenue were a must see so I was excited to go out and take the photos for this year’s window recap. And I must say that what I saw exceeded my expectations. The windows were beautiful with an impressive amount of attention to detail. And with so many windows themed around travel and fantasy worlds, I felt as if I was being transported somewhere else just by looking at them.

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December 17, 2010
Posted By: MSLK

oto_homescreen_blog

Challenges
Each year, MSLK creates a holiday card that allows us to connect with our clients on a more personal level. Traditionally, we have created high-production print pieces with a practical use. This year we wanted to give ourselves a new challenge by creating something viral to be enjoyed year round. We decided on an iPhone app, which could be used by millions on iOS devices throughout the world.

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December 14, 2010
Posted By: Ryan

Photos.com, a division of Getty Images, one of the world’s leading sources for stock imagery, has featured our website redesigns of James Porto and Cameron Socks on their Facebook Page. All of these case studies are contained within the “Makeovers” Tab. Users have the option to read the full case study and share each of them. Read more to find out about the two featured projects.

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December 14, 2010
Posted By: Cristina

Sheri L Koetting was interviewed by the Guardian Life Small Business Research Institute as a part of their research on small business and social media. Guardian Life investigated which groups of people are more likely to use social media platforms for their small business. In the video, Sheri discusses how we at MSLK use social media for our clients as well as for ourselves. Sheri also discusses what kinds of social media platforms MSLK recommends for our clients as well as why certain groups of people are more likely to use social media than others.

According to the research done by Guardian Life, the groups of business owners more likely to use social media are women, people under age 28, and people whose businesses have less than 10 employees. MSLK stands out from the norm according to this research. While we are a business with under 10 employees, social networks play a large role in our business as we work to integrate social media into our clients’ as well as our own marketing strategies. To read more about the research done by Guardian Life, check out the press release here.

-Cristina Gomez

December 10, 2010
Posted By: MSLK

Wholearth
Challenges

Wholearth Beauty is an organic and eco-friendly line of beauty products created by Boom! and celebrity spokesman, Danny Seo. As an Environmental lifestyle expert, Danny is a network TV correspondent, avid blogger and tweeter, with a large following online — yet none of this content centered around the Wholearth brand. As a small and emerging brand best known for their Certified Organic Perfume Spray, Wholearth approached MSLK to help them leverage social media to raise awareness on the brand and grow their core following.

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December 10, 2010
Posted By: Cristina

Having a Facebook page for your business is one thing, but growing your fan base and keeping your fans engaged is another. An easy way to achieve these things is through the use of sweepstakes and contests. We at MSLK did just that and experienced very positive results.

From November 9th thru December 3rd we ran a sweepstakes giving away ten sets of our “Cheers!” Gift Tags. Participants simply had to become a fan of MSLK and provide their name and email address and they were done. Even with such a simple sweepstakes we saw a 13.2% increase in our fan base and nearly a 400% increase in our monthly active users. If MSLK was able to yield such results with a simple giveaway, just think what it could do for your own brand.
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December 9, 2010
Posted By: Ryan

Like many companies, our holiday card is an important opportunity that allows us to connect with our busy clients on a more personal level. Traditionally, we have created high-production print pieces that are fun, functional, and transformable, able to repurposed into new objects. This year was different. With the ever-expanding App market, MSLK decided to create a fun app that would get to be seen and used by anyone with an iPhone or iPod touch throughout the world.

We are thrilled to announce the debut of OTO, a fun iPhone app available for free on iTunes for a limited time. OTO is an incredibly easy-to-use photo app that enables you to take pictures of you and your friends with fun props and graphic overlays. Best of all, these images can be easily shared via email and Facebook.

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December 7, 2010
Posted By: Sheri

Everything is better with friends. If 2010 was the year of activating your fans on social media platforms, 2011 is shaping up to be the year of leveraging that social activity by bringing social interaction onto your company’s own website. Read more

November 23, 2010
Posted By: MSLK

MSLK’s Sheri L Koetting was mentioned in Happi‘s coverage of the HBA session, “Social Media: Marketing for the 21st Century.” The article highlights MSLKs experience in reinvigorating fashion and beauty brands and helping them embrace social media platforms.

Social Media: Marketing for the 21st Century
Happi, Magazine
2010

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