Join us! Bring yourself, your business cards, and the colleagues you love to the Spark Design Professionals’ annual holiday networking event! It’s a great place to discuss the best practices in design and branding today. .
.
.
#designbusiness #designnetworking #networkingevent #branding #holidayevent #holidaydesign #NYCdesigners
#digitalbranding #graphicdesign #onlinepresence #beautybrands #beautyindustry #artanddesign #creativeminds #development #businessdevelopment #newbusiness #creativethinking #brandingagency #beautypackaging #packagingdesign #beautymarketing #marketingstrategy #beautybranding #mslk #branddesign #spark #sparkprofessionals #newyorkevent
Faceted designs are a hot trend in the beauty world. When we incorporate faceted structures in our designs, it allows us to push visual boundaries, producing progressive and innovative results. This sculpture exhibits the optical illusions that Matt W. Moore is most famous for and brings it to life in 3D form. . .
.
#smartdesign #retailinspiration #beautyinspo #facetdesign #facetpackaging #interiordesign#designiseverywhere #installationdesign #brandingagency #branddesign#mslk #mslkdesign #beautybranding #beautypackaging #beautymarketing#designinstallation #colorinstallation #brandexperience #MWMGraphics #MattWMoore #graphicinspo #designillusion #brandinspo #designagency #nycdesign #faceted #artinspo #colorinspo #designthinking
At MSLK, we find inspiration in artists like Tim Bavington. Music is the genesis of Bavington’s paintings. He acts as a translator between the aural and the visual, transforming guitar solos, melodies and bass lines into vertical bands of color. Similar to Bavington, as we design, we build stories and stories within stories in order to create connections between unique brands and their consumers. .
.
.
#smartdesign #retailinspiration #beautyinspo #interiordesign #designiseverywhere #installationdesign #brandingagency #branddesign #mslk #mslkdesign #beautybranding #beautypackaging #beautymarketing #designinstallation #colorinstallation #brandexperience #TimBavington #abstractart #abstractdesign #storytelling #designthinking #designinspo #artinspo #designagency #brandingagency #colorinspo
As the days get shorter and colder, we’re finding solace & inspo in all things bright, such as Internationally renowned Swiss artist Ugo Rondinone’s Seven Magic Mountains, a vibrant public art installation showcasing creative expression of human presence in the Nevada desert. Similar to MSLK design aesthetic, Seven Magic Mountains punctuates the Mojave with a poetic burst of form and color.
.
.
.
#beautybranding #beautypackaging #beautymarketing #artinspo #designinspo #sevenmagicmountains #designinstallation #colorinstallation #brandexperience #smartdesign #retailinspiration #beautyinspo #interiordesign #designiseverywhere #installationdesign #brandingagency #branddesign #mslk #mslkdesign #swissart #UgoRondinone #desertart #desertdesign #insallationdesign #colorinspo #uniquedesign
Brick & mortar retail has a chance now more than ever to make your brand shine✨✨. Beautifully designed, high-concept, experiential spaces entice and envelop a visitor, something the internet can’t quite deliver.
.
Here, the Bonds. store in Hackney, London took a former carpentry-workroom in east London and transformed it into a rustic concept boutique. As both a shop and a studio, they are able to offer the complete, artisanal lifestyle brand experience that you aren’t able to get anywhere else.
Bloated and still beautiful 😘 happy thanksgiving!
Retail is not dead! As online shopping has become the new normal, many beauty brands, such as Aesop, have utilized concept stores to heighten the consumer experience to a whole new level. .
.
At their Düsseldorf location, Aesop provided a refreshing spa experience. Created with the local culture and architecture in mind, they’ve placed a monolithic concrete sink, reminiscent of local fountains, central in the store, inviting customers to test products, deepening the blur between outside and in (reflected in the ‘all natural’ Aesop tagline).
There is always so much to be thankful for ❤️🍂#thanksgiving #thankful #gifgiving #beautybranding #mslk #designstudio #beautymarketing #beautypackaging #nycdesigners #thankfulgif #holodaygif #mslk #graphicdesign
The Importance of “Design Thinking” for Package Design
Brand Packaging recently looked to MSLK to debunk the popular myth that package design is merely decorative in function. As experts in luxury packaging design, here at MSLK, we approach our...
Embrace Design Early and Often For Success
There’s a longstanding industry term for the visual aspect of packaging: “Decoration.” Unfortunately, this arcane term represents everything wrong with the old way of thinking — that design is merely...
Three Branding talks in 2016
Join Sheri L Koetting as she gives insider tips about packaging, brand strategy, and overall brand positioning at three upcoming events. These talks are perfect for beauty brands who are thinking...
GCI ARTICLE: Natural Isn’t Enough
MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as "natural" or "organic." What may have worked well only a...
Does Your Beauty Brand Have a Purpose?
Many businesses are seeking ways to develop a brand story in order to form deeper connections to staff and customers. Giving back to a cause is a powerful way to...
4 Ways to Organize Your Brand around the User Experience
Brands want their customers to be able to choose products that are right for them, and keep them coming back for more. Smart brands do so by basing their experience around...
When it Comes to Positioning, Natural Isn’t Enough
Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with consumers. According to Kline & Co., natural personal...
Sheri Koetting Interviewed for Packaging Digest
Recently, our Strategy Director, Sheri Koetting, was asked by Packaging Digest about ways in which brands can effectively communicate their stories. Read all about it here: http://www.packagingdigest.com/packaging-design/have-your-brand-and-packaging-tell-the-right-story1601 Sheri will be moderating...