Design’s Impact on Business

Hiring a Junior Designer

Hiring a Junior Designer

  MSLK, an award-winning boutique beauty branding studio in Long Island City, is seeking a Junior Designer with 1-3 years experience. Must have experience with branding — brand strategy, packaging...
Hiring a Senior Designer

Hiring a Senior Designer

  MSLK, an award-winning boutique beauty branding studio in Long Island City, is seeking a Senior Designer with 5+ years experience. Must have experience with branding — brand strategy, packaging...
Hiring a Project Manager / Producer

Hiring a Project Manager / Producer

MSLK, an award-winning boutique beauty branding studio, is seeking a Project Manager/Producer with 3+ years experience and experience/comfort working within a boutique design studio supervising both packaging & digital projects....
QR Code use on Beauty Packaging

QR Code use on Beauty Packaging

QR codes are making a comeback. QR “Quick Response” codes are quite remarkable. Not only are they one of the most used types of 2-D code today, their ability to...
MSLK Beauty Branding Scholarship

MSLK Beauty Branding Scholarship

SUBMISSION DEADLINE July 1, 2019 FIELD(S) OF STUDY Design Marketing Branding Packaging Design DESCRIPTION MSLK, the beauty branding agency, has established this scholarship to support the next generation of bright...
The Rise of Minimalism in Beauty Packaging

The Rise of Minimalism in Beauty Packaging

In the last few years, minimalism has become somewhat ubiquitous in the branding world. From web design to retail locations to packaging, minimalist principles are everywhere. While it would be...
The Importance of “Design Thinking” for Package Design

The Importance of “Design Thinking” for Package Design

Brand Packaging recently looked to MSLK to debunk the popular myth that package design is merely decorative in function. As experts in luxury packaging design, here at MSLK, we approach our...
Embrace Design Early and Often For Success

Embrace Design Early and Often For Success

There’s a longstanding industry term for the visual aspect of packaging: “Decoration.” Unfortunately, this arcane term represents everything wrong with the old way of thinking — that design is merely...
Three Branding talks in 2016

Three Branding talks in 2016

  Join Sheri L Koetting as she gives insider tips about packaging, brand strategy, and overall brand positioning at three upcoming events. These talks are perfect for beauty brands who are thinking...
GCI ARTICLE: Natural Isn’t Enough

GCI ARTICLE: Natural Isn’t Enough

MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as "natural" or "organic." What may have worked well only a...