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NEW INSIGHTS

GCI ARTICLE: BEAUTY ONLINE: CONTENT FIRST, TECHNOLOGY SECOND

Without a doubt, technology is essential in creating a strong website. For beauty brands, however, engaging content and user experience are far more valuable. The best process for website development begins with defining business objectives, user desires, and market opportunities. The resulting content should then inform the selection of a technology platform, not the other way around.

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MSLK HONORED IN THE 18TH ANNUAL WEBBY AWARDS

Our website design for premiere artist representative agency Friend + Johnson has been honored for Best website in the 18th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet.

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