• beauty branding animation
  • Redken image
  • One night stands animation
  • Sparkle
  • STYLE + SUBSTANCE animation
  • watershed image

NEW INSIGHTS

GCI ARTICLE: BEAUTY ONLINE: CONTENT FIRST, TECHNOLOGY SECOND

Without a doubt, technology is essential in creating a strong website. For beauty brands, however, engaging content and user experience are far more valuable. The best process for website development begins with defining business objectives, user desires, and market opportunities. The resulting content should then inform the selection of a technology platform, not the other way around.

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