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Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.

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Optimizing E-Commerce for the New Normal

Optimizing E-Commerce for the New Normal

In a day and age when virtually every brand’s 2020 business imperative is to sell more products online, simply offering…

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GCI Article: Recharging Existing Brands

GCI Article: Recharging Existing Brands

Recharging an existing brand comes with unique opportunities and challenges. We believe that turning the subjective creative process into an objective one,…

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