GCI Article: Design Thinking
GCI magazine invited MSLK's Sheri L Koetting to write about how design should be infused into all parts of the ...
Year: 2016
Embrace Design Early and Often For Success
There’s a longstanding industry term for the visual aspect of packaging: “Decoration.” Unfortunately, this arcane term represents everything wrong with ...
GCI Article: Target Practice
For their summer consumer-focused issue, GCI magazine invited MSLK's chief strategist, Sheri L Koetting, to write about how the consumer ...
Three Branding talks in 2016
Join Sheri L Koetting as she gives insider tips about packaging, brand strategy, and overall brand positioning at three upcoming events. ...
GCI ARTICLE: Natural Isn’t Enough
MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as ...
Does Your Beauty Brand Have a Purpose?
Many businesses are seeking ways to develop a brand story in order to form deeper connections to staff and customers. ...
MSLK’s packaging design for avivi featured in march/april issue of communication arts
We're thrilled to have our work featured in the new issue of Communication Arts Magazine! It's always great to be ...
4 Ways to Organize Your Brand around the User Experience
Brands want their customers to be able to choose products that are right for them, and keep them coming back for ...
MSLK Wins 2016 Packaging Design Award for Avivi Beauty
We are honored to have just received a 2016 American Package Design Award's "Certificate of Excellence" for our work with ...
When it Comes to Positioning, Natural Isn’t Enough
Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with ...