Archive

Year: 2010

Why Proctor & Gamble’s New Sugarcane Packaging Really Matters

Why Proctor & Gamble’s New Sugarcane Packaging Really Matters

Proctor and Gamble unveiled last week a renewable sugarcane based alternative to plastic that will be implemented on their Pantene Pro-V, CoverGirl, and international Max Factor product lines over the next...
There’s Nothing Quite Like a Piece of Paper

There’s Nothing Quite Like a Piece of Paper

  httpv://www.youtube.com/watch?v=tE4lqYzS2m0 In today's multi-media extravaganza, it's hard to get anyone exited about one of the world's oldest mediums, paper. However we at MSLK don't think that paper has lost...
MSLK to Judge Beyond the Runway Competition

MSLK to Judge Beyond the Runway Competition

This fall during Fashion Week, MSLK will be judging the Nolcha Beyond the Runway competition to discover and support the industry's next hot up-and-coming designer. During the competition, 50 independent designers from around...
Interbrand’s Favorable Review of Wigwam.com’s Web Experience

Interbrand’s Favorable Review of Wigwam.com’s Web Experience

Product manufacturers have a unique opportunity when presenting their brands and product lines online. Unless they have the privilege of running their own brick and mortar locations or a branded...
Maleku: Website

Maleku: Website

Challenges After winning of Nolcha's Beyond the Runway competition, jewelry designer Ileana Rojas-Bennett needed a website that would better position her brand, Maleku. Her existing site was difficult to navigate...
Inspiration from Girona’s Temps du Flors

Inspiration from Girona’s Temps du Flors

Festivals are a great way to engage people in a city or neighborhood.  It's an effective way to bring people into the area and showcase the normally hidden real estate....
NY1 Runs Feature on MSLK’s Take-Less Installation

NY1 Runs Feature on MSLK’s Take-Less Installation

NY1 ran a short feature on MSLK's Take-Less eco-art installation at the Figment Art Festival. NY1 Arts Report, television 2010
William Geddes: Brand Identity

William Geddes: Brand Identity

Challenges Photographer William Geddes needed a strong brand identity that would make him stand out in the competitive lifestyle photography market. We knew that this mark would have to be...
Graphic Design USA Newsletter Features MSLK’s Take Less Installation

Graphic Design USA Newsletter Features MSLK’s Take Less Installation

MSLK's Take-Less eco-art installation was featured in Graphic Design USA's Green Design newsletter. "More Thinking Green: Fries with That?" GD USA Newsletter, newsletter May 2010
The General Store: Website

The General Store: Website

Challenges After MSLK successfully branded The General Store in Nyack, NY with an exciting logo and poster campaign, the Berkshire Corporation wanted us to bring the excitement online. They wanted...