Chasing Rainbows
Last week we attended the Cooper Hewitt National Design Awards. While all the attention was justifiably on the recipients, (my former boss, Michael Bierut of Pentagram received the Design Mind award and our friend,...
The Quick Breakdown on 100% Degradable Plastic
I recently spotted this shopping bag at an upscale sandwich shop and took pause. What is this bag made of? The fine print reads: This environmentally responsible plastic bag is...
Making it Work
Yesterday Marc and I had the pleasure of participating in the Cooper Hewitt National Design Museum's Teen Design Fair. This was our second year of joining well known graphic, fashion,...
An Identity Redesign?
Heading into their 8th season, my softball team the Pigeons are still going strong. It was certainly a love of my hometown baseball team, the St. Louis Cardinals that inspired...
Don’t Blame the Package Designer Just Yet
Recently at the HBA Expo, I attended a lecture by Jane Bickerstaffe, the director of INCPEN, the Industry Council for Packaging & the Environment. When discussing innovation in sustainable packaging,...
MSLK’s Wigwam Mils Rebranding is Recognized by EON, Reuters, Forbes and WSJ
MSLK’s rebranding of the sock company Wigwam Mills is recognized by media agencies. “Strategic Name Development Assists Wigwam Mills with New Brand Architecture and Product Naming” EON, press release October...
Urban Tumbleweeds: Eco Installation
Challenges As designers, we feel compelled to challenge ourselves to raise awareness on the environmental issues facing society. Not only does it put our talents to good use but it...
Behind the Scenes: Long Island City Invitation Design
MSLK is commonly asked what our process is like working on a project. As is the case with designers, it's often more informative for us to show rather than tell....