Embrace Design Early and Often For Success
There’s a longstanding industry term for the visual aspect of packaging: “Decoration.” Unfortunately, this arcane term represents everything wrong with ...
Author: Marc
Three Branding talks in 2016
Join Sheri L Koetting as she gives insider tips about packaging, brand strategy, and overall brand positioning at three upcoming events. ...
GCI ARTICLE: Natural Isn’t Enough
MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as ...
MSLK’s packaging design for avivi featured in march/april issue of communication arts
We're thrilled to have our work featured in the new issue of Communication Arts Magazine! It's always great to be ...
4 Ways to Organize Your Brand around the User Experience
Brands want their customers to be able to choose products that are right for them, and keep them coming back for ...
MSLK Wins 2016 Packaging Design Award for Avivi Beauty
We are honored to have just received a 2016 American Package Design Award's "Certificate of Excellence" for our work with ...
Sheri Koetting Interviewed for Packaging Digest
Recently, our Strategy Director, Sheri Koetting, was asked by Packaging Digest about ways in which brands can effectively communicate their ...
Wishing You A Beautiful New Year!
We're looking forward to a new year filled with fun, beauty, and creativity — one spent exploring new styles, new ...
Our GIF To You!
Sharing is cool. It makes people happy. You know what else is cool? GIFs!— the fun, animated images that've been ...
Sheri l koetting featured in drake university alumni magazine
MSLK partner and Drake University alum, Sheri L Koetting was just featured in the alumni magazine, Drake Blue, in a ...