Marketing and Design form a Strategic Partnership
In today's faced paced environment brands want their creative turned around quickly. However, they also want it done effectively. Enter the role of marketing and brand strategy seamlessly changing hands...
Cause Marketing Garners Prime Real Estate at Retail
Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment, create a line extension for the brand that would capture...
Enhancing the E-Commerce Shopping Experience with Rich Interactivity
Brands such as Gucci, Converse and Ikea are leading the pack in elevating the e-commerce experience by offering alternative and exciting ways to browse their product lines. They are fighting...
Retailers Can and Should Leverage Mobile Apps
Can retailers generate more sales by utilizing mobile devices and social media? In a recent interview with Footwear Insight I was asked my opinion of how footwear retailers can and...
New Webinar: Customer-Centric Social Media for Fashion + Beauty
Yesterday afternoon, MSLK broadcasted our third webinar for marketing professionals, Customer-Centric Social Media for Fashion + Beauty. If you're struggling to create relevant content for social media platforms and...
Customer-Centric Social Media for Fashion + Beauty
Every fashion and beauty business is keenly interested in expanding their marketing into social media platforms. The natural inclination as a marketer is to approach these platforms as yet another...
4 Ways You Can Use an App to Build Your Fashion or Beauty Brand
If you're like us, you probably cannot live without your smart phone. People are spending more time than ever in the mobile space, which presents new challenges and opportunities for...
4 Ways Facebook Social Plugins Can Improve Your Website
Everything is better with friends. If 2010 was the year of activating your fans on social media platforms, 2011 is shaping up to be the year of leveraging that social...