September 14, 2002
Posted By: MSLK

MSLK Velo Classic Tours Logo

Challenges

Velo Classic Tours, a luxurious tour company for serious cyclists, needed a new brand identity. The identity would have to convey the essence of the company’s tour offerings, which blended grueling 70-mile rides with accommodations and dining at four-star chateaux. The challenge was to create a logo that reflected the elite quality of their European tours while remaining true to their racing spirits.

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