Consumers want assurance that the products they use are pure and will perform. Product manufacturers want the same thing, especially since the FDA began cracking down on marketing and label claims. Alkemist Labs are pioneers in natural ingredient testing. They help health and beauty companies verify their ingredients, formulations, and claims for FDA approval. We created a unique, memorable brand identity that has become their new seal of approval and a call to arms within the industry.
Logo & identity system
Website design & programming
Trade Show Booth Design
Brand voice & copy direction
The Alkemist stationery was carefully designed to signal that Alkemist was not another big-box lab, but a specialized team with a keen eye for details.
Employees are now proud to wear their uniforms, even when not at work.
Part of refining the brand voice was to clarify the company’s core service offerings to prospects. We uncovered three key stages of service that became the backbone of our brand story.
Online information is conveyed at two different levels, allowing both laymen and testing experts quick access to information at whatever degree of detail they choose. Simple writing, brief excerpts, and large blocks of color make this content more appealing.
Each year our team works with Alkemist to establish a dynamic new advertising campaign that is responsive to Alkemist’s expanding service offerings and industry trends. These ads run in a variety of formats including print, digital, and tradeshows.
Inspired by the irony of René Magritté’s painting, The Treachery of Images, our latest campaign boldly highlights Alkemist’s strong stance on ingredient failures and shortcomings.
We also created a special anniversary mark to honor Alkemist’s 20th year of success!
“After MSLK’s brand repositioning and marketing, my sales have consistently increased, up by 18% year after year, which we attribute to the positive buzz, marketing awareness and general positive energy around our brand.” – Élan Sudberg, CEO