UrbanSpecs: POP Display
Challenges Trend sunglass retailer Urban Specs was looking to create a compelling eyewear carousel rack that would display their products at boutique shops and drugstores. Strategy MSLK sought to create interest around the new brand with images of urban hipsters sporting the fashionable eyewear. Design MSLK partnered with renowned illustrator Aaron Meshon to create illustrations of a variety of urban characters. These illustrations were then applied on the carousel racks to form a colorful in-store display. Success The Urban Specs brand and POP displays were well received and played an integral role in the company’s brand establishment within New York City.
Want To See More Content About Made by MSLK?
Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.
More Like This
Kristine Foley: Direct Mail
Challenges Kristine Foley, an emerging garden and landscape photographer, was looking for a direct mail campaign that would connect her ...
Urban Tumbleweeds: Eco Installation
Challenges As designers, we feel compelled to challenge ourselves to raise awareness on the environmental issues facing society. Not only ...
NVU: Brand Identity
Challenges An emerging eyewear brand, needed a logo to brand their trendy reading glasses retailed at drugstores nationwide. Strategy The ...