Sheri koetting to speak on social media strategies at the fashion news workshop

Join Sheri L Koetting, co-founder and Chief Strategist at MSLK, at the Fashion News Workshop as she discusses current content strategies in her lecture What to Post Where & Why: Content Strategies for Social Media. Learn how to get the most out of your social media outlets by investigating how to: • Find the right Social Media platforms for your brand • Make all content online more engaging and interactive • Leverage the new relationships consumers are forming online to encourage word-of-mouth referrals • Respond to new consumer behaviors with targeted promotions • Track and analyze the overall brand sentiment consumers are conveying

Also featuring Judi Roaman of The Accessorator on The Success of a Global Blog on Accessories for Home & Apparel.