Fashion News Workshop: Brand Identity

Challenges Fashion News Workshop, the second largest fashion organization in NYC, was looking to brand itself and expand across the creative community. Strategy To complement the constantly evolving fashion industry, MSLK sought to create a timeless brand identity that could withstand any seasonal trend. Design MSLK created a classic, typographic logo by juxtaposing the geometry of the typeface with a bright, playful button for the letter “O.” Success The design solution was well received, reestablished the brand, and put them back on track towards recruiting new members.