Motivating consumers to purchase for the first time – free webinar
Do you know what inspires consumers to purchase from a brand they‘ve never heard of?
During this one hour presentation we will define the key incentives consumers require in order to feel confident purchasing from a brand they have never heard of for the first time. We will then ask you to brainstorm what of those incentives your brand currently has or could develop further. We cover the limited space brands have on packaging and how to utilize colors, shapes, symbols and words to tell those stories. We end with evaluating what stories should make their way onto packaging as well as what stories are more ideally suited for ecommerce and why.
Key Takeaways:
Event format: 1 hour interactive webinar
Presented by: Sheri L Koetting, founder of MSLK
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