AMAZING LASH STUDIO

LEADER IN LASHES GETS AN
AWARD-WINNING MAKEOVER

THE STUDIO

PHOTOSHOOT ART DIRECTION

DIRECT MAIL

EVERGREEN CAMPAIGNS

SAMPLE RADIO SPOT

15 Second Transcript: Ready to ditch the endless eye makeup routine? Wake up beautiful with full, fluttery eyelash extensions from Amazing Lash Studio that won’t smudge or sweat off. So you can go from backyard BBQ to beach rendezvous in the wink of an eye. Visit amazinglashstudio.com to get sizzlin’ summer-ready lashes.

DIGITAL ADVERTISING

Online, we developed a strategy to retarget lapsed customers and to reach new audiences who are similar to Amazing Lash Studio’s existing clientele. Direct mail is used by regional franchises to stay in touch with both existing and potential customers. 

INFLUENCER EVENTS

CAMPAIGN RESULTS

Our recent work with eyelash extension franchise, Amazing Lash Studio, is modernizing their brand identity, packaging, in-studio branding, out-of-home advertising, and digital marketing. Our digital marketing campaigns have garnered notable results such as:

ORGANIC SOCIAL MEDIA

In addition, MSLK took over Amazing Lash Studio’s organic social media strategy, design strategy, and copywriting. By taking a deeper look at their existing audience and observing the top-performing content within the industry, we were able to steer the brand toward increasing engagement, resulting in a 70% follower increase. Working with the incredible team from RED PR, we also branded Amazing Lash Studio at influencer events.

Organic Social Media Results

LOGO UPDATE

MSLK hit refresh on Amazing Lash Studio’s entire take-home product line, adopting a dynamic approach to redesign. In addition, the logo got an evolutionary refresh – a tweak of the cap height of  ‘l’ and ‘h’ – for increased legibility at small sizes.

PACKAGING UPDATE

To enhance the customer experience of self-selecting, we created a look that is both shoppable and Instagrammable. We sought to leverage Amazing Lash Studio’s existing assets, creating both premium and baseline packaging, and designing a system that allows for expansion into other product categories. This dynamic modern redesign allows the products to be stacked in various ways for a strong shelf presence both in-studio and in retail stores.

ECOMMERCE WEBSITE

When it came time for Amazing Lash Studios to make their products available for purchase online, they came to MSLK to build out the rich and robust storytelling needed. The long-scrolling product page we created is designed to convert sales with new audiences, establish Amazing Lash as the eye authorities, while also telling the story of how lash extensions influence the way you care for your entire face.

OVERALL RESULTS

REBRAND 100 is a global, business-oriented program reviewing and acknowledging the best in brand refinement. Their focus is on showcasing the importance of building, cultivating, and evolving brand value, which they equate to business value. They strive to shine a light on effective brand strategy, design, and smart implementation benefiting organizational achievement.
The GDUSA Graphic Design Awards is an annually held competition that celebrates beauty, style, and the power of deliberate design that reflects the many ways that graphic design shapes business and society, products and services, commerce and culture and causes.

“We’ve enjoyed working with everyone within MSLK. Sheri and the team are dedicated to their craft and they’ve delivered impactful, new designs while leveraging existing assets for the Amazing Lash Studio brand refresh. With their thorough research process and a firm understanding of our brand, our ongoing partnership continues to bear valuable insights that inform our marketing strategy and creative direction to succeed.” 
– Ariel Clay, VP of Marketing, Amazing Lash Studio