Competitor + Brand Audits
Consumer + Market Research
Brand Value Proposition
Brand Architecture
Product Segmentation
Naming
Logo
Tagline
Brand Voice
Brand Story
Structural Design
Packaging Design
Unboxing Experiences
Brand Guidelines
Production + Vendor Management
UI + UX Design
Wireframing
E-commerce Design
E-commerce Development
Amazon Storefront
Marketing Plans
Social Media Campaigns
Art Direction
Email Marketing
Influencer Promotions
Go-to-Market Strategy
Launch Campaigns
Catalogs + Brochures
Educational Video Content
Sales Representation
MSLK works with beauty brands of all shapes and sizes. Over the past two decades we have helped brands grow from the ground up, launch line extensions, rediscover their voice in a crowded market, and increase conversion in digital marketing and e-commerce.
Sheri L Koetting is the Founder, Brand Strategist, and Creative Director of MSLK. With innovative strategies and designs, MSLK is a renowned NYC-based firm. Sheri’s proven method transforms ideas with the target audience in mind. Serving clients like Chanel and L’Oréal, MSLK excels.
An artist and designer, Sheri turns the all too often subjective creative process into one filled with clear evaluation criteria. In 2002 she co-founded Spark Design Professionals, a non-profit organization dedicated providing best practices for creative agencies.
1 of a 4-part series: How the right combination of trust, intrigue and education can be leveraged to increase conversion …
Did you know you can significantly improve the conversion of your website and increase sales just by revamping the content …
Do you know what inspires consumers to purchase from a brand they‘ve never heard of? During this one hour presentation …
