3 keys to increasing conversions with first-time beauty buyers
1 of a 4-part series: How the right combination of trust, intrigue and education can be leveraged to increase conversion ...
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Schedule Your 1-On-1 Sher at Cosmoprof 2023
25+
Years of Experience
40X
Award Winner
200+
Brands Developed
Want to Schedule a Meeting with Sheri Koetting, Founder of MSLK?
Are you looking to build a beauty brand from the ground up? Seeking to strengthen an existing brand? Yearning to increase conversion via digital marketing and e-commerce?
Click the link below to schedule an in-person meeting with our founder at Cosmoprof 2023 or a virtual meeting anytime to find out how we can support you.
Our Services
Your partner from brand strategy through launch.
Brand Strategy
Competitor + Brand Audits
Consumer + Market Research
Brand Value Proposition
Brand Architecture
Product Segmentation
Brand Identity
Naming
Logo
Tagline
Brand Voice
Brand Story
Design + Packaging
Structural Design
Packaging Design
Unboxing Experiences
Brand Guidelines
Production + Vendor Management
Web + Digital Design
UI + UX Design
Wireframing
E-commerce Design
E-commerce Development
Amazon Storefront
Marketing Campaigns
Marketing Plans
Social Media Campaigns
Art Direction
Email Marketing
Influencer Promotions
Sales + Launch Support
Go-to-Market Strategy
Launch Campaigns
Catalogs + Brochures
Educational Video Content
Sales Representation
Branding Beauty with Brains®
MSLK works with beauty brands of all shapes and sizes. Over the past two decades we have helped brands grow from the ground up, launch line extensions, rediscover their voice in a crowded market, and increase conversion in digital marketing and e-commerce. Sheri L Koetting is the Founder, Brand Strategist, and Creative Director of MSLK. With innovative strategies and designs, MSLK is a renowned NYC-based firm. Sheri’s proven method transforms ideas with the target audience in mind. Serving clients like Chanel and L’Oréal, MSLK excels. An artist and designer, Sheri turns the all too often subjective creative process into one filled with clear evaluation criteria. In 2002 she co-founded Spark Design Professionals, a non-profit organization dedicated providing best practices for creative agencies.
Previous Clients
Award-Winning Results
Our strategic process and consumer insights yield attention-getting,
revenue-generating, and award-winning results for our clients.
Want to Schedule a Meeting with MSLK?
Are you looking to build a beauty brand from the ground up? Are you looking to revamp your brand? Do you want to step up your digital marketing and e-commerce game?
Click the link below to schedule a personal meeting with Sheri at Cosmoprof 2023 or a virtual meeting anytime to find out how we can support you.
The Beauty Branding Agency
We are brand archaeologists. We uncover the key tenets of your brand, polishing those stories so they rise to the surface and become clear for consumers to see. Our strategic process and consumer insights turn the often subjective creative process into an objective one. The results have been award-winning, attention-getting, and revenue-generating for our clients.
Featured Insights
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Motivating consumers to purchase for the first time – free webinar
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