EyeSave: Brand Identity

Challenges Online retailer EyeSave.com, needed a brand identity that would establish them as a pioneer in the internet bargain hunting business. Strategy MSLK’s strategy was to play with the optical properties of light, color, and focus with a pair of glass lenses. Design A logo employing bright, fresh colors was designed. An animated version of this logo would further allow the retailer to establish a playful presence online. Success Over a decade after launching under MSLK’s marketing platform, EyeSave.com has grown from a startup into the 2nd largest retailer of sunglasses online.