Anne Edgar: Brand Identity

Challenges Anne Edgar Associates, a media relations firm specializing in visual arts and cultural non-profits, needed a brand identity that would set them apart from the competition. Strategy Anne Edgar Associates, a media relations firm specializing in visual arts and cultural non-profits, needed a brand identity that would set them apart from the competition. Design In order to portray Anne Edgar as a perfect complement to serious institutions dealing with artistic content, a distinctive color palette of a bright magenta and purple was paired with a cool, mellow gray. Success Nearly a decade after it was implemented, MSLK’s design solution continues to serve as a prominent brand identity for the firm. Perhaps Anne herself said it best, “I continue to get positive responses from potential clients.€ Truly, in 9 years, I’ve never invested in anything that’s been half as effective for my business.”