Puma Redesigns Shoebox into “Clever Little Bag”
We love it when people think outside of the box, literally! The Sportlifestyle company Puma has been working together with the branding firm Fuseproject to create a whole new take on the shoebox. Their final product turned out not to be a new box at all, but a “clever little bag”. This redesign uses 65% less cardboard than a regular shoebox and the recyclable bag will replace standard retail bags. We hope that other companies get inspired by this eco-friendly attitude. Great initiative and great design, Puma! 
/ Christel Fearon
Want To See More Content About Design’s Impact on Business?
Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.
More Like This
MSLK’s New Design for Wigwam’s Casual Packaging
MSLK has developed and designed a new casual line for performance sock manufacturer, Wigwam Mills. If you're a reader of ...
Visual Brand Audits Help Organizations Gain Perspective
A brand audit is a 10,000 foot view of all that an organization does within the context of the competitive ...
Five Principles for Innovative Marketing in a Downturn
When times get tough, many businesses slash marketing budgets. In fact, a recent American Marketing Association poll revealed that 66% ...