Tradition and Opportunity in Luxury Packaging Design

MSLK’s Sheri Koetting was asked by Brand Packaging to discuss luxury packaging trends and the available opportunities to break those traditional models. Many beauty brands use packaging as a means of expressing the prestige and value of their products. Notable visual and material cues have grown to be synonymous with luxury. But though the luxury beauty industry typically maintains the entrenched tenets of packaging design, innovative brands are beginning to redefine luxury to stand out in the crowded market, ultimately charting a path for new trends and redefining luxury packaging design.  To learn more about trends in luxury beauty packaging and to explore white space possibilities for your brand, read the full article on the Brand Packaging Magazine website.