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Velo Classic Tours: Brand Identity

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Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.

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Wigwam: Casual Packaging

Wigwam: Casual Packaging

Challenges With over 300 styles for all occasions, performance sock manufacturer Wigwam Mills has the most extensive product line of…

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Ikea Fontroversy: Brand Identity Threatened by Seemingly Poor Decision for Change

If you haven’t yet heard, Ikea has switched their corporate font, resulting in a huge public outrage the likes of…

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