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Velo Classic Tours: Brand Identity

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Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.

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3 Keys to Increasing Conversions With First-Time Beauty Buyers

3 Keys to Increasing Conversions With First-Time Beauty Buyers

1 of a 4-part series: How the right combination of trust, intrigue and education can be leveraged to increase conversion…

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Obsessive Design, Obsessive Consumption

Obsessive Design, Obsessive Consumption

Passionate designers tend to get the incurable need to design everything down to the smallest detail. This past Friday I…

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