Join MSLK for Four Upcoming Branding Talks!

Mark your calendars, there are now four chances to catch MSLK partner and Chief Strategist, Sheri L Koetting, as she discusses topics such as how to define your brand, how to position you brand, and packaging design considerations for brands of all sizes. See the info after the jump for dates, and registration information & more!  

Talk 1: Defining Your Brand and Audience Need Westchester Digital Summit, Thursday May 14th A wealth of social media tools are available to brands today — all having the potential to reach anyone, anywhere, at any time. Which ones should you be using, and what should you do with them? The answer lies in determining what makes your brand unique, relevant, and irresistible to your target audience. Register Here Use promo code “MSLK” to save $100!  

Talk 2: Panel Discussion: Developing a Signature Package Design HBA Expo, Wednesday June 10th Shape, color, and choice of materials for your packaging may determine whether your products fly off shelves — or gather dust. This discussion will explore the many design aspects brands should consider when creating packaging and overall brand experience. Panelists include Sheri L Koetting of MSLK and Aimee Sealfon, Design Director of Skincare, Johnson & Johnson. Register Here Use code “Reg15” for a FREE Expo pass!  

Talk 3: Pack a Punch! Creating Packaging Systems That Are Easy to Use & Attractive to Buy HBA Expo, Wednesday June 10th If your products are not clearly communicating their purpose at the retail level, consumers will likely go elsewhere. This talk will cover strategies for product naming, line organization, and creating designs that draw consumers in. Register Here Use code “Reg15” for a FREE Expo pass!  

Talk 4: Tools to Strategically Position Your Brand SXSW V2V Conference, Las Vegas, Monday July 19-22nd An intensive, hands-on, 90-minute workshop covering best practices for market research and positioning. Participants will craft their unique selling proposition, create positioning charts, and identify target audience profiles. Participants will leave this session ready to execute targeted marketing and design explorations that directly answer business goals. Register Here