Made by MSLK: salon series by ouidad hits the sephora shelves

When curly-hair experts Ouidad needed a fresh approach for a new line of signature hair treatments, MSLK was called in to create an attention-grabbing design. Exclusively sold in Sephora, our design focused on highlighting each product’s unique ingredient, pairing it with a bright color. The goal was to recast the brand in a more chic and sophisticated light, giving the line a distinct voice. From the buzz generated on all the beauty blogs in the 1st week alone, it’s off to a great start.