aGaiN: Hangtag

Challenges An eco-friendly handbag and accessories line, aGaiN needed to create a packaging system for their products. It was important that the hangtags be customizable to suit the individual, limited edition products, yet feasibly produced under a constrained budget. Strategy MSLK suggested a unique naming system that could be applied to all products within the collection. The system would playfully highlight the repurposed content of each product and support the new brand identity. To accommodate this naming system, we further strategized an on-demand production process that would create custom hangtags for the limited edition products. Design As a low-cost alternative, MSLK recommended creating a rubber stamp engraved with aGaiN’s logo. This stamp, to be used on stock paper tags, could create custom packaging solutions for the eclectic collection. Success As a low-cost alternative, MSLK recommended creating a rubber stamp engraved with aGaiN’s logo. This stamp, to be used on stock paper tags, could create custom packaging solutions for the eclectic collection.